Who we are as a company

We are a family of three that live in the St Petersburg, FL area and love the outdoors. Before becoming parents to Kingston, we were either outside playing some type of sport on dry land or jumping on a boat to explore the waters. Although not much has changed since Kingston came along for the adventure, we were struggling to find quality sun apparel at an affordable price for babies, toddler and young kids. As most parents know, kids grow and they grow fast. Leaving our bank accounts on a spin cycle to keep up with their growing needs. With not much out there we just knew this was an opportunity we couldn't pass up. That's how our company/brand came about. We went out and found some of the best sun protection clothing/hats on the market. Making it affordable to dress your babies, toddlers and young kids in top quality performance sun shirts and hats. Just when we thought we had that all figured out the parents decided they wanted in on the fun too. So here we are, a very small family business taking on the giant world of performance sun shirts and hats.